THE BUSINESS SHOW EXPANDS TO AMSTERDAM IN 2027
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Business Show Media, global exhibition organiser announces The Business Show is expanding to Amsterdam.
Business Show Media will be running its iconic flagship exhibition at RAI Amsterdam on 10th & 11th February 2027. The Business Show London has become the largest B2B trade show exclusively catering to SMEs in Europe and has become a world series, with events in Miami, Singapore and Sydney.
Our Amsterdam show will meet the overwhelming demand from our European attendees, exhibitors and partners, and unlock opportunities for SMEs across the EU and the wider continent to grow and scale.
The Business Show has just celebrated its 26th year, becoming a crucial part of the SME ecosystem. We have brought together thousands of small business owners and leaders with exciting keynote speakers offering unparalleled expertise, and exhibitors and partners with innovative, scalable solutions.
Following the launch of the White & Private Label Expo New York in January, and a slew of record-breaking events in 2025, this new chapter for Business Show Media represents a period of growth, innovation and development. With offices on four continents, a growing company headcount and an expanding portfolio of events, Business Show Media has become a global brand.
Henry Reynolds, Portfolio Director, The Business Show UK & Amsterdam:
Jacob Makin, Event Director, The Business Show Amsterdam:
Amsterdam
A hub of innovation and business, Amsterdam is a global city with deep commercial roots. This makes it the perfect city to host The Business Show. Its EU member status and proximity to the UK allows it to take advantage of both markets effectively.
In the Netherlands more broadly, there are more than 1.5 million small and medium-sized enterprises, making up the vast majority of companies and playing a key role in the national economy. This reflects the strength of the SME sector that The Business Show seeks to support and connect at a more local level in the heart of Europe.
According to data from the European Cities Monitor (ECM), Amsterdam is one of the five best cities in Europe to locate an international business. It is also a city with a thriving start-up and SME community. This makes it an ideal place to bring together people passionate about business growth and opportunity.
About Business Show Media
Business Show Media is a global exhibition organiser delivering industry-leading business events across Europe, North America, Asia and Australia. Its portfolio includes The Business Show World Series, White & Private Label Expo, The International Franchise Show, and B2B Marketing Expo US. Business Show Media connects entrepreneurs, business leaders and suppliers across multiple sectors, creating platforms for growth, innovation and international trade.
Check out The Business Show Amsterdam here!
Media Contact:
Liz Ainger
Brand Manager
liz.ainger@bsmexpo.com
