Nathan has launched 19 businesses over 43 years, many reaching seven-figure turnovers, built on an unconventional approach that blends dopamine-driven performance psychology with sharp problem-solving and zero-cost marketing. His PR stunts alone have generated over $100,000 in free media coverage across local and international outlets.

In the health industry, he achieved the highest turnover for Australia's two largest supplement brands for eight consecutive years. He appeared on Australian Shark Tank in 2015, co-authored an international bestseller on business growth alongside Tony Robbins and Brian Tracy, and holds a 2024 Guinness World Record for ice baths.

Nathan consults for startups and businesses of all sizes, speaks globally on business, mindset and health, and is passionate about teaching entrepreneurial skills to the next generation.

He started selling paper aeroplanes at six, growing up with a single parent and a stretched potato budget. The rest, as they say, is history.