Joel is the founder of Afternoon Social Club, the most super chill sports brand on the planet. A lifestyle-led pickleball brand for casual athletes, where maximum chill and guaranteed satisfaction come as standard.

Prior to launching Afternoon Social Club, Joel spent 13 years in New York City working across both brand and agency roles. He led Brand and Creative for Klarna US, shaping & executing the company’s consumer proposition, orchestrating its Super Bowl campaign and spearheading major sponsorships including the Chicago Bulls and Angel City FC. Before Klarna, he worked at Anomaly New York leading strategic brand work for global clients such as Converse, Nike, YouTube and Google.