Many of us have not exhibited for some time due to Covid and in fact the importance of doing it even better has never been more important. Exhibiting can be challenging but keeping things simple will ensure you achieve your objectives from the show.
On the session we will ensure you are really well prepared for the opportunities by covering these 7 steps below:
- Planning
The importance of a short-written plan before exhibiting. - Objectives
How 3 is the magic number and how to set exhibition objectives. - Pre-Show Marketing
How good on and offline stand marketing can impact results. - Stand Design
How to design and layout your stand for maximum exposure. - Visitor Engagement
The ways we inspire people to stop and visit our stand. - Exhibition Selling
How its different and how to be good at it. - Follow Up
How to have a post-show strategy before you exhibit. - Bonus Video
How marketing makes the difference.
Individual videos of each step are below.
