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Beyond Sales: Building Sustainable Growth through Standard Operating Procedures

05 Nov 2025
Theatre 4

Detailed Session Description: If you’re a small to medium business aiming for sustainable growth, this keynote is for you. Discover how Standard Operating Procedures (SOPs) can shift your business from reactive to strategic—aligning your team, tools, KPIs, and hiring with your long-term goals.

Learn how to design operations that are scalable, repeatable, resilient and cost effective — so growth doesn’t lead to burnout or chaos. We’ll explore how SOPs support better hiring, smarter tool selection, and data-driven decision-making that drives real results.

In this session, we’ll reframe SOPs from dull checklists into powerful tools for clarity, compliance, and control. You’ll see how they help you navigate Australia’s regulatory landscape (WHS, Fair Work, ASIC, APRA), manage staff turnover, and delegate with confidence—even when you’re not in the room.

Walk away with practical strategies, real-world examples, and a clear action plan to start systemizing your business with confidence and purpose

Key Takeaways:

 Why most SMBs fail without systems—and how SOPs change the game

 The “SOP mindset shift”: build once, continuously improve

 3 key benefits: o Consistency & Quality Control o Scalability & Efficiency o Accountability & Performance Tracking

 The Anatomy of an SOP: How to create an end-to-end SOP

 Successful Adoption: Planning for successful implementation

 Monitoring – continuous improvement is paramount

Includes:

 Live demo – Anatomy of an SOP – WHS incidence and how this translate in MS forms and how we report on this data

 QR code to free SOP builder template pack

 Come see us at our stand: Spin our wheel and get a chance to win a free process optimisation strategy or strategic planning session for your business (Worth over $1,500 in value) – as well as prizes and giveaways throughout the day

Speakers
Rachel Brook, Chief Executive Officer - IronQuay

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