In 2023-24 there was a 14% exit rate among actively trading businesses in Australia, meaning over 360,000 businesses closed in that period. This panel brings together experts in business sales, investment, and growth strategy to explore what makes a company really attractive to buyers. From financial rigour and scalable systems to succession planning and strong brand identity, you’ll learn the key factors that drive value. Whether you’re planning your own exit or simply want to build a business that’s fundamentally strong, this discussion will give you practical steps to ensure your business is one that buyers want — now and in the future.